why does kraft mac and cheese noodles brake up

There are lots of good reasons why you should learn to make kraft mac & cheese in the microwave, and we are going to walk you through a very easy step-by-step process of how to do this. Plus, when you know how to make mac & cheese in the microwave, even the kids can make lunch or dinner with a little supervision. Learning to make your Kraft mac & cheese in the microwave is the perfect thing when you are in a hurry, or looking to make a quick and easy lunch at work. The company even sold 50 million boxes of its new recipe before cleverly announcing the change in a marketing campaign.Preparing mac and cheese in the microwave only takes a few minutes, and then you can enjoy your tasty dish.Ĭheck out the step-by-step instructions below on how you can easily make your box of Kraft mac and cheese in the microwave. In 2016, Kraft quietly changed its recipe, removing artificial preservatives and dyes and replacing the latter with paprika, annatto and turmeric. This isn’t the first time Kraft has revamped its mac and cheese, although historically it was what was inside of the box that they altered. “There is a familiar, craveable, positive comfort to Kraft Mac & Cheese that makes it so special and iconic to millions of people across the world and our new look is a reflection of what our brand means to our consumers,” Victoria Lee, brand manager at Kraft, said in the press release. The design it's replaced included the longer name, a graphic of a loose-leaf sheet of paper ripped out of a notebook stating the lack of artificial flavors, preservatives and dyes, and the tagline, “smmmile, it’s the cheesiest,” which admittedly might take a moment to register as a tagline instead of a typo. In addition to the shortening of the quick-cook pasta’s name, Kraft Mac & Cheese boxes are unveiling a new brand identity that includes an updated logo, simpler packaging and even a newer noodle smile that will appear on the front of every box. 'The change from 'macaroni and cheese' to 'mac & cheese,' is meant to reflect the way fans organically talk about the brand,' the company wrote in a press release.

Why does kraft mac and cheese noodles brake up